Bajaj Auto and Flipkart, one of India’s leading e-commerce marketplaces, announced a strategic partnership to accelerate the adoption of electric vehicles (EVs) in Flipkart’s last-mile delivery operations.
The collaboration signifies a significant step towards a greener future for the Indian e-commerce landscape, says an official release.
“The Memorandum of Understanding (MoU) was signed by Samardeep Subandh, President (Intracity Business Unit), Bajaj Auto and Prabhu Balasrinivasan, Vice President, Commercial , Flipkart Group and Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group. The initial, non-binding commitment of supplying a minimum of 1,000 technologically advanced electric three-wheeler cargo vehicles to Flipkart paves the way for further collaboration and potential fleet expansion in the future.”
Subandh says: “As e-commerce continues to scale up rapidly, the impact of last-mile logistics will increase significantly in India. Driving sustainability in last-mile logistics has been a key agenda for Flipkart, India’s homegrown e-commerce marketplace. Bajaj Auto, the global leader in 3-wheelers and Flipkart will now join hands to drive this transition towards a 100 percent sustainable last-mile fleet for Flipkart. As a part of this partnership, Bajaj Auto will provide 1,000+ electric cargo vehicles over two years. The Bajaj Cargo ETEC products will provide the best-in-class performance and reliability driven by its innovative design and features, which are gaining rapid acceptance in the market.”
Badri adds: “We recognise the profound impact our operations can have on the environment and society. Our alliance with Bajaj Automarks a pivotal moment for Flipkart and the entire landscape of Indian e-commerce, underscoring the company’s unwavering commitment to sustainable supply chains. We are taking significant strides towards a more sustainable future by consistently integrating electric vehicles into our last-mile delivery operations. This is also mission-aligned with our commitment to transition our 100 percent last-mile delivery fleet to EVs, a pledge Flipkart took as a member of Climate Group’s global electric mobility initiative – EV100. By leveraging the latest technology and forging strategic partnerships like these, we enhance operational efficiency and pave the way for a greener, more sustainable future.”
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